How it works

From photos to a property description, step by step

Automatic property descriptions sound like a button you press. That is not how it works, and just as well. Below is what happens at each stage, how long it takes and where you are at the wheel.

~1 minuploading photos
~2 minticking features
~30 secgenerating

Step 1: your photos

You upload the photos you take anyway. Five to twenty works best: enough to show the property, not so many that it slows down.

What happens then: the photos go to the language model, which infers how the rooms are laid out, what condition the finish is in and what kind of atmosphere the property has. A bright living room with high ceilings looks different from a closed-off seventies kitchen, and that difference comes back in the tone of the description.

What does not happen: no dimensions are derived from your photos. A photo tells you nothing reliable about square metres. Those come from step two or they do not appear.

Step 2: the features

Multiple choice, not free text. That is deliberate: typing is precisely the part that costs time, and it is also where mistakes creep in.

  • Property type and year built
  • Floor area and plot size
  • Number of bedrooms and bathrooms
  • Energy label
  • Aspect of the garden or balcony
  • Sale or rental, and the asking price
  • The tone you want: warm, businesslike or vivid

This is the most important rule in the whole system

What you do not tick does not appear. No step fills in anything you did not supply.

That sounds obvious, but it is exactly where general chatbots go wrong. They fill a missing detail with something plausible for that property type, and then there is a fireplace in your listing that does not exist.

Step 3: your own eye

One text field, and this is the most important of the three steps. Here you put what you saw when you stood there. The original stained glass. The light that arrives at two in the afternoon. The neighbour who has lived next door for forty years.

This is what no model can invent, and it is precisely the difference between an advert and a description someone finishes. One or two sentences is plenty.

And then

Within half a minute you have a complete description of around two hundred words, with a structure that holds: opening, layout, outdoor space, surroundings.

  • 01

    Read it

    Always. Check the numbers: floor area, year built, energy label, distances. Your name goes underneath it.

  • 02

    Rewrite it

    Not happy with the tone or the length? Have it written again. Within the same job that costs no extra credit.

  • 03

    Edit it

    The text comes back editable. You can simply type in it.

  • 04

    Keep it

    The description stays in your account, easy to find and edit again. The descriptions stay yours even after you leave.

What happens to your photos

The photos are used to produce your description and nothing else. They are not used to train models. The privacy statement sets out which parties are involved and how long things are kept.

What you need to start

  • An email address. No card.
  • Photos of the property, at the quality you already use.
  • The features you have recorded anyway.
  • Five minutes.

Frequently asked questions

How do you create an automatic property description?

In three steps: you upload the photos, tick the features such as floor area, year built and energy label, and add in one sentence what you noticed yourself. Within half a minute a complete description comes back, which you can read through and edit.

How many photos should I upload?

Five to twenty works best. Enough to show the property, not so many that it slows down. Use the photos you put online anyway.

How long does it really take?

Uploading photos takes about a minute, the features two, your own addition one. The description itself arrives within half a minute. Reckon on five minutes start to finish, including a final read.

Can I choose the tone?

Yes. You choose between warm, businesslike and vivid. A starter home calls for something different from a country house, and a rental for something different again.

Walk the three steps yourself

Takes five minutes and costs you nothing for a month.